The Dig Pink® Rally is Side-Out's biggest initiative. It takes place in the fall, primarily during October (Breast Cancer Awareness Month). Students from all over the country (and some overseas!) host events to promote breast health/cancer awareness and to raise money for the research and patient support projects that Side-Out funds. In addition to raising money for breast cancer research and educating peers and neighbors, the goal of the Dig Pink Rally is to bring together entire communities.
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